THE EXPERIENCE OF FOREIGN COUNTRIES IN THE DEVELOPMENT OF MARKETING ACTIVITIES IN LIGHT INDUSTRY

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Abstrak:

This article compares the development of marketing activities in light industry in the case of the USA and Japan, and provides information about the experiences of these countries and the establishment of research departments of large enterprises and the development of marketing in light industry.

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Text of lectures on "Marketing". TDIU., 2000

M. A. Yusupov, H. G. Kumarov. Visual practical training manual on "Marketing" for entrepreneurs, T., 1996.

F. Kotler. Osnovo' marketinga., M., "Progress", 1996.