PRAGMATIC ASPECTS OF TRANSLATING ADVERTISING TEXTS OF SOCIAL ORIENTATION
Ключевые слова:
pragmatic aspect of texts, linguistics, contact between addressee and addressee, analysis of materials, linguistic mechanism, typology of speech acts, stylistic interpretation.Аннотация
Modern linguistics places a lot of emphasis on how writings and human communication that adhere to a specific style and genre function pragmatically. One of the promising directions in linguistics is a thorough investigation of the interplay between linguistic devices and extralinguistic elements in the overall text structure in order to pinpoint pragmatic purposes.In order to exert some sort of impact on the addressee, contact must be formed between the two of them. The study is devoted to the investigation of the origins and elements of the pragmatic potential of Uzbek text and oral communication.The issue of verbal (written, oral) influence on the recipient has been chosen for consideration in the work out of the many areas of pragmatic study.
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