THE INFLUENCE OF ETHNOCULTURAL FACTORS ON THE CONCEPTUALIZATION AND EVALUATION OF RUDENESS: A COGNITIVE APPROACH TO UZBEK AND ENGLISH
Ключевые слова:
Cultural aspects, collectivism, individualism, face-saving techniques, social norms, the concept of rudeness, cognitive approach, and cultural variances.Аннотация
This scientific article examines on Uzbek and English cultures, and the impact of ethnocultural elements on the conception and assessment of rudeness. Interactions between people from diverse cultural backgrounds are widespread in today's globalized world, and knowing how cultural influences impact judgments of rudeness is critical for successful cross-cultural communication. The purpose of this research is to investigate the underlying cognitive processes involved in noticing and assessing disrespectful acts in Uzbek and English cultures. The study's goal is to determine cultural norms, beliefs, and communication styles that influence how people perceive and evaluate rudeness. This study gives useful insights into the effect of ethnocultural elements on the perception of rudeness by performing a comparison study and evaluating the acquired data, with implications for cross-cultural communication and intercultural understanding.
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