BIZNESDA RAQAMLI TEXNOLOGIYALARDAN FOYDALANISHNING ZAMONAVIY TAHLILI
Keywords:
biznes, raqamli texnologiya, raqamlashtirish va axborot texnologiyalari, dasturiy ta`minot, raqamli transformatsiya, resurslarini boshqarish tizimi.Abstract
Biznesda raqamli texnologiyalarning biznesda qo'llanilishi va ularning samaradorligini o'rganishga bag'ishlangan. Zamonaviy biznes dunyosida raqamli texnologiyalar juda muhim rol o'ynaydi va kompaniyalarga raqobatbardosh bo'lish, samaradorlikni oshirish hamda yangi imkoniyatlar yaratish imkonini beradi. Tahlil raqamli texnologiyalarning turli yo'nalishlarida, jumladan, marketing, ishlab chiqarish, mijozlar bilan aloqalar va boshqaruv jarayonlarida qo'llanilishini ko'rib chiqadi. Raqamli texnologiyalardan samarali foydalanish kompaniyalar uchun raqobatbardoshlikni oshirishda muhim omil bo'lib, bu jarayonda kompaniyalarning raqamli transformatsiya jarayonini to'g'ri boshqarish zarur. Shu bilan birga, raqamli texnologiyalarni joriy etish jarayonida duch kelinadigan muammolar va ularni yengish yo'llari ham ko'rib chiqiladi.
References
Brynjolfsson, E., & McAfee, A. (2014). The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies. W.W. Norton & Company.
Porter, M. E., & Heppelmann, J. E. (2014). How Smart, Connected Products Are Transforming Competition. Harvard Business Review, 92(11), 64-88.
Westerman, G., Bonnet, D., & McAfee, A. (2014). Leading Digital: Turning Technology into Business Transformation. Harvard Business Review Press.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice. Pearson.
Laudon, K. C., & Traver, C. G. (2020). E-Commerce 2020: Business, Technology, Society. Pearson.
Kane, G. C., Palmer, D., Phillips, A. N., Kiron, D., & Buckley, N. (2016). Aligning the Organization for Its Digital Future. MIT Sloan Management Review, 58(1).
Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. (2013). Digital Business Strategy: Toward a Next Generation of Insights. MIS Quarterly, 37(2), 471-482.
Ross, J. W., Beath, C. M., & Sebastian, I. M. (2017). Designing and Executing Digital Strategies. Thirty Eighth International Conference on Information Systems.
Parviainen, P., Tihinen, M., Kääriäinen, J., & Teppola, S. (2017). Tackling the digitalization challenge: How to benefit from digitalization in practice. International Journal of Information Systems and Project Management, 5(1), 63-77.
Schniederjans, D., Curado, C., & Khalajhedayati, M. (2020). Supply chain digitization trends: An integration of knowledge management. International Journal of Production Economics, 220, 107439.
