БАНК МАРКЕТИНГИДА МИЖОЗЛАРНИ СЕГМЕНТЛАШ ХУСУСИЯТЛАРИ
Keywords:
Bank, corporate customer, physical customer, segment, banking services, microsegmentation, segment criteria, synergy.Abstract
The article examines the scientific and theoretical aspects of the use of marketing strategies aimed at customer segmentation in commercial banks. The bank's customer segments are classified. A model of microsgmentation matrix on personal, statistical and dynamic indicators of large, medium and small business customers is proposed. Scientific proposals and practical recommendations on micro-segmentation of large and small businesses on the basis of synergy through retail banking services have been developed.
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