ENHANCING MARKETING RESEARCH STRATEGIES IN THE CONFECTIONERY MARKET: A COMPREHENSIVE ANALYSIS
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Confectionery Market, Consumer Preferences, Sustainability Considerations, Digital Influences, Marketing Research Strategies, Consumer Behavior, Emerging Trends.Abstrak
This research paper aims to address the imperative need for improved marketing research strategies in the confectionery market. Confectionery products represent a dynamic and competitive industry, characterized by evolving consumer preferences, emerging trends, and a growing emphasis on health-conscious choices. To remain competitive and adapt to changing market dynamics, confectionery businesses must continually refine their marketing research approaches.
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