A COMPARATIVE STUDY OF THE LEXICON OF INTERNET ADVERTISEMENTS IN ENGLISH AND UZBEK
Ключевые слова:
Software like AntConc or WordSmith Tools, lexicon of internet advertisements in english and uzbek, lexical choices, semantic fields, cultural influences, translation strategies, linguistic features.Аннотация
In this article, the opinions of our country's and foreign scientists about the effectiveness of foreign experience of the English language teaching methodology are mentioned. A comparative study of the lexicon of Internet advertisements in English and Uzbek can be a fascinating linguistic investigation, highlighting how culture, language, and digital marketing strategies shape the vocabulary used in advertisements across the two languages.
Библиографические ссылки
Saparov A.D. Comparative linguistics in english and uzbek languages. Journal "Economy and Society" No. 12 (115) -1 2023
Xolmatova, Ergashoy. Linguopragmatic and Linguocultural Study of Non-Literary Lexicon (2022). Research Focus International Scientific Journal
Ikromova, Umida. Comparative Study of Phrases in English and Uzbek Mass Media Advertisements (2024). Builders of the Future Journal
Toshtemirova, Sitora. Critical Analysis of Advertising in English and Uzbek (2022). Interscience Journal
Kodirova, Mukaddas & Badalova, Sokhiba. Comparative Analysis of Professional Lexicon in Uzbek and English (2021). PhilPapers
Bauer, Laurie. English Word-Formation. Cambridge University Press, 1983.
Crystal, David. Language and the Internet. Cambridge University Press, 2006.
Goddard, Angela. The Language of Advertising. Routledge, 2002.
Cook, Guy. The Discourse of Advertising. Routledge, 2001.
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