MILLIY BRENDNI SHAKLLANTIRISH

Authors

  • Xurshida Kodirova Assistent Toshkent to‘qimachilik va yengil sanoat instituti Author
  • Baxtiyor Eshmurodov Talaba Toshkent to‘qimachilik va yengil sanoat instituti Author

Abstract

This article provides information on the creation and development of the brand of production and service enterprises in Uzbekistan based on the study of foreign brands.

References

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Anholt, S. (2005). Competitive Identity: The New Brand Management for Nations, Cities and Regions. Palgrave Macmillan UK.

Petty, R. D. „Brend identifikatorini himoya qilish va brend marketingi tarixi“, 2016, 104-bet.

Arnold E. J. va Tompson C. J. „Isteʼmolchi madaniyati nazariyasi: Yigirma yillik tadqiqotlar“, Isteʼmochi qidiruvi jurnali, jild-31, 2005-yil, 868-882-betlar

Published

2024-09-30

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