SCIENTIFIC FOUNDATIONS AND PRACTICAL MECHANISMS OF DIVERSIFYING MEDIA EDUCATION IN THE LEARNING PROCESS

Abstract

The article explores the theoretical foundations and practical mechanisms of diversifying media education within the modern learning process. It reveals the importance of integrating interdisciplinary and digital approaches to foster social, critical, and media competencies among students. The study develops a conceptual model for diversifying media education that combines traditional teaching with digital, communicative, and project-based technologies. Empirical analysis demonstrates that systematic diversification enhances students’ media literacy, civic engagement, and creative thinking. The findings contribute to improving the quality of education through innovative media-based pedagogical solutions.