THE ROLE OF THE DIGITAL ECONOMY IN THE DEVELOPMENT OF SMALL BUSINESSES
Keywords:
Digital economy, small business development, digital transformation, entrepreneurship, innovation.Abstract
The digital economy has become a vital driver for the development and growth of small businesses worldwide. This article explores the significant role that the digital economy plays in fostering innovation, improving efficiency, and expanding market reach for small businesses. The study also examines challenges that small businesses face in embracing digitalization and provides recommendations for leveraging digital transformation to enhance competitiveness.
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