THE CONCEPT OF DIGITAL ECONOMY
Keywords:
Digital Economy, E-commerce, Digital Platforms, Data-driven Insights, Digital Entrepreneurship, Innovation, Technology, Economic TransformationAbstract
The digital economy has emerged as a transformative force, reshaping the global economic landscape. This article explores the core concepts and dynamics of the digital economy, highlighting its impact on industries, innovation, and societal change. It delves into key components, including e-commerce, digital platforms, data-driven insights, and digital entrepreneurship. Additionally, the article discusses the challenges and opportunities that come with the digital economy, as well as the implications for policymakers, businesses, and individuals.
References
Brynjolfsson, E., & McAfee, A. (2014). The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies. W. W. Norton & Company.
Tapscott, D., & Tapscott, A. (2016). Blockchain Revolution: How the Technology Behind Bitcoin is Changing Money, Business, and the World. Penguin.
Varian, H. R., Farrell, J., & Shapiro, C. (2004). The Economics of Information Technology: An Introduction. Cambridge University Press.
Brynjolfsson, E., & Saunders, A. (2009). Wired for Innovation: How Information Technology is Reshaping the Economy. MIT Press.
West, J., & Mace, M. (2010). Browsing as the Killer App: Explaining the rapid success of Apple's iPhone. Telecommunications Policy, 34(5-6), 270-286.