THE GROWTH AND DYNAMICS OF E-COMMERCE, ONLINE MARKETPLACES, AND THE ROLE OF DIGITAL PLATFORMS IN RESHAPING CONSUMER BEHAVIOR
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E-commerce, online marketplaces, digital platforms, consumer behavior, transformationAbstrak
This thesis investigates the dynamic landscape of e-commerce and online marketplaces, with a particular focus on the transformative role of digital platforms in reshaping consumer behavior. Over the past decades, e-commerce has experienced unprecedented growth, with its evolution closely intertwined with the emergence of online marketplaces. This research delves into the factors contributing to this growth, emphasizing the pivotal role of digital platforms such as social media, mobile applications, and recommendation engines.
Iqtiboslar
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