ОЛИЙ ТАЪЛИМ ТИЗИМИДА БРЕНД КАПИТАЛИНИ БОШҚАРИШНИНГ АҲАМИЯТИ

Authors

  • Нозима Зуфарова и.ф.ф.д.(PhD), доцент, Тошкент давлат иқтисодиёт университети мустақил тадқиқотчиси Author

Keywords:

education, consumer market, university, regional economy, brand.

Abstract

The role and importance of brand equity in today's transformation process in the higher education system is scientifically substantiated in the article.

References

Vukasović, T. (2022). Applying Model of Brand Equity in Higher Education Marketing Context. Business Systems Research, 13(1), 156–168. https://doi.org/10.2478/bsrj-2022-0010

Waqas, M. (2022). The Role of Brand Experience and Student Engagement in the Creation of Brand Equity in a Higher Education Context. Journal of Nonprofit and Public Sector Marketing, 34(4), 451–474. https://doi.org/10.1080/10495142.2021.1902905

https://xs.uz/uzkr/109909

https://lex.uz/docs/4545884.

https://uza.uz/uz/posts/zbekiston-respublikasi-prezidenti-shavkat-mirziyeevning-ituv30- 09-2020.

Published

2024-03-31

Issue

Vol. 2 No. 8 (2024): Молодые ученые

Section

Articles

How to Cite

ОЛИЙ ТАЪЛИМ ТИЗИМИДА БРЕНД КАПИТАЛИНИ БОШҚАРИШНИНГ АҲАМИЯТИ. (2024). Young Scientists, 2(8), 98-101. https://in-academy.uz/index.php/YO/article/view/28945