ASSESSMENT AND IMPLEMENTATION METHODS OF THE EFFECTIVENESS OF MARKETING ACTIVITIES
Ключевые слова:
Marketing, marketing goal, marketing tasks, marketing types, quality method, Innovative marketing, quantitative method, sociological method, Regressive and correlation method.Аннотация
This article describes the methods of evaluating the effectiveness of marketing activities, the theoretical issues of determining and evaluating the effectiveness of marketing are unique, and the approaches to it are different. Definitions of the economic efficiency of marketing activities using both qualitative and quantitative indicators in the determination and evaluation of marketing efficiency, several methods of determining the economic efficiency of promotional activities are proposed, and the types of marketing control in increasing efficiency are practically based. they were given brief scientific information. The article also reflects the relationship between the main goals of marketing and the main goals of the company.
Библиографические ссылки
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Marketing menejmenti 3-bet 2002
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