PROTECTION OF PERSONAL DATA IN THE CONTEXT OF DIGITALIZATION
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consumer protection, digital economy, platform-based models, personal data, electronic signature, authentication, regulation.Abstrak
In the context of the digitalization of the economy, consumer protection becomes particularly important as technological advancements create new challenges and risks. This study examines the key theoretical and legal aspects of consumer protection, the specifics of its regulation in the digital environment, and the impact of platform-based models on consumer relations. Special attention is given to the legal mechanisms ensuring the reliability of electronic signatures and authentication, as well as issues related to improving personal data legislation. Based on the conducted analysis, recommendations are proposed to strengthen consumer legal protection in the digital economy.
Iqtiboslar
General Data Protection Regulation (GDPR), Regulation (EU) 2016/679.
Law of the Republic of Uzbekistan "On Personal Data" No. ZRU-547, 2019.
Constitution of the Republic of Uzbekistan, Article 27.
Solove, D. J. (2006). "A Taxonomy of Privacy." University of Pennsylvania Law Review, 154(3), 477-564.
Acquisti, A., Brandimarte, L., & Loewenstein, G. (2015). "Privacy and Human Behavior in the Age of Information." Science, 347(6221), 509-514.
Lessig, L. (1999). "Code and Other Laws of Cyberspace." Basic Books.
Case studies of data breaches: Facebook (2019) and Instagram (2021).
State Personalization Center of Uzbekistan, Annual Report on Data Protection Compliance (2022).
