MARKETINGNING ASOSIY TAMOYILLARI VA UNING ZAMONAVIY JAMIYATDAGI O’RNI
Keywords:
marketing, digital marketing, customers, strategy, advertising, brand, pricing policy, sales channels, content marketing, environmental marketing.Abstract
This article analyzes the basic principles of marketing and its role in modern society. Important aspects of marketing strategies, the development of digital marketing and modern trends are considered. It also provides information on the methods used to strengthen customer relationships, develop a brand and become competitive. The article may be useful for entrepreneurs, researchers and specialists involved in the field of marketing.
References
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Chaffey, D., Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice. Pearson.
Solomon, M. R. (2020). Consumer Behavior: Buying, Having, and Being. Pearson.
Ryan, D. (2017). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Kogan Page.
