EXAMINING USER SATISFACTION AND ADOPTION IN SMART BANKING APPLICATIONS : A FOCUS ON BENEFITS
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Smart Banking, Benefit, Satisfaction, Intention to use, UsageAbstrak
In recent years, the financial markets have seen substantial changes due to the widespread use of technology and the rising acceptance of digital solutions. Smart banking applications (SBAs) are at the forefront of this revolution and offer a wide range of capabilities that set them apart from traditional banking services. The objective of this study is to examine the level of satisfaction and utilisation of a smart banking application in relation to the advantages experienced by users. Data for this specific study was meticulously gathered through a comprehensive questionnaire that was specifically customised for individuals who frequently utilise smart banking services. A total of 150 replies were collected and carefully analysed to draw meaningful conclusions from the study's findings. Based on the findings, benefits have a favourable impact on satisfaction. There was a substantial relationship between satisfaction and both usage and intention to use.
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