YASHIL BANK AMALIYOTLARINI JORIY ETISHDA MIJOZLARGA BOG‘LIQ MUAMMOLAR VA ULARNING BANK FAOLIYATIGA TA’SIRI
Ключевые слова:
yashil bank amaliyotlari, mijozlarning xulq-atvori, barqaror rivojlanish, yashil bank mahsulotlari, yashil iste’molchi paradoksi.Аннотация
Yashil bank amaliyotlarini joriy etishda nafaqat banklarning tashabbuslari, balki mijozlarning xulq-atvori ham muhim ahamiyat kasb etadi. So‘nggi yillarda iste’molchilar ekologik barqarorlik va iqlim o‘zgarishiga qarshi kurashni qo‘llab-quvvatlashini bildirayotgan bo‘lsalar-da, ularning kundalik moliyaviy xatti-harakatlari bu qarorlarini har doim ham aks ettirmaydi. Shu bois, mijozlarning yashil bank xizmatlariga bo‘lgan munosabatini chuqur o‘rganish va ularni faol ishtirok etishga undovchi mexanizmlarni ishlab chiqish nafaqat mijozlarning tabiat bilan do‘stona munosabati uchun zarurdir, balki yashil bank amaliyotlarini keng joriy etishda muhim ahamiyat kasb etadi.
Библиографические ссылки
https://personetics.com/5-ways-to-overcome-the-green-banking-consumer-paradox/
Herath, H. M. A. K., & Herath, H. M. S. P. (2019). Impact of Green Banking Initiatives on Customer Satisfaction: A Conceptual Model of Customer Satisfaction on Green Banking. Journal of Business and Management, 21(1), 24-35. Google Scholar .
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