IMPORTANCE OF DIGITAL TRANSFORMATION IN THE TRAVEL INDUSTRY
Keywords:
tourism, digital transformation, technologies, artificial intelligence, competitiveness, information, development, service, information.Abstract
The tourism industry has been one of the fastest growing industries in the world economy in recent years, the rapid integration of digital transformation of all sectors of the global economy has had a special impact on the speed of industry development. The development of forms and trends in the tourism industry has stimulated the development of various types of tourism, and it has been at the forefront of digital technology and continues to be transformed around the world. The activation of this process has been triggered by the coronavirus pandemic. Also the development of digitalization was influenced by the restrictions on leaving home and visiting public institutions, the introduction of identity codes, due to which food delivery companies and other services became in demand, various digital solutions affecting the life of society as a whole, contributing and radical transformations in the tourism industry.
