METHODS OF USING NEROMARKETING TOOLS IN THE FOOD MARKET
Keywords:
Neuro-marketing, Neuro-marketing Methods, Neuro-marketing Investigations Social and Psychological Instruments of Neuro-marketing.Abstract
The essence of neuro-marketing is investigated as a new direction of the economy, which emerged based on human brain research and classical marketing data. The main advantages of using neuro-marketing tools for the firm, consumers and society are highlighted. Neuro-marketing technologies that are often used to increase sales are discussed. Emphasis is placed on a behavioural and economic theory about the system of thinking of consumers. The main neuro-marketing factors that influence the decision to buy a product are investigated, their content and prospects for use in a market economy are determined. The essence of neuro-marketing as a science and the essence of neuro-marketing research is considered. Prospects of development of neuro-marketing are investigated.
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