RECOMMENDATIONS FOR REGULATION OF ONLINE ADVERTISING IN UZBEKISTAN
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Law, Online Advertising, Uzbekistan, GDPRM, FTC, CCPA, COPPA.Abstrak
The digital advertising market has seen exponential growth, traditional advertising laws may not adequately address the unique in digital, making specific regulations for online advertising crucial. The author did an analysis of legislation in the Republic of Uzbekistan to develop recommendations from the experience of the EU, USA, and China’s regulations. Suggested changes will offer better protection to consumers, ensuring transparency, safety, and trust in the digital marketplace.
Iqtiboslar
National database of legislation of the Republic of Uzbekistan, Civil Legislation https://lex.uz/en/classifiers/6131
Uzbekistan Law on Advertising https://lex.uz/uz/docs/6052633#6054238
3. Uzbekistan Law on E-commerce https://lex.uz/docs/6213428
4. Uzbekistan Law on Personal Data https://lex.uz/docs/4831939
5.Uzbekistan Law on protection of consumer rights https://lex.uz/docs/4525010
National E-commerce Strategy for the Republic of Uzbekistan 2023-2027 https://miit.uz/uploads/pages/UZB_E-commerce%20strategy_final%20ENG.pdf
General Data Protection Regulation (GDPR) https://gdpr-info.eu/; Misleading and Comparative Advertising Directive (Directive 2006/114/EC; Consumer Rights Directive (Directive 2011/83/EU); Unfair Commercial Practices Directive (Directive 2005/29/EC)
Digital Services Act (DSA) https://digital-strategy.ec.europa.eu/en/policies/digital-services-act-package
Digital Markets Act (DMA) https://digital-markets-act.ec.europa.eu/index_en
Children’s Online Privacy Protection Act (COPPA) https://www.ftc.gov/legal-library/browse/rules/childrens-online-privacy-protection-rule-coppa
Federal Trade Commission. (2013). Dot Com Disclosures. Available at http://www.ftc.gov/os/2013/03/130312dotcomdisclosures.pdf
California Consumer Privacy Act (CCPA) California Consumer Privacy Act (CCPA) | California Privacy Rights Act (CPRA) https://thecpra.org/
China Cybersecurity Law https://www.lawinfochina.com/Display.aspx?LookType=3&Lib=law&Id=22826&SearchKeyword=&SearchCKeyword=&paycode=
China Personal Information Protection Law (PIPL) http://en.npc.gov.cn.cdurl.cn/2021-12/29/c_694559.html
