STRATEGIC PATHWAYS AND MARKET DYNAMICS: MARKETING ANALYSIS OF ZIYARAH TOURISM IN UZBEKISTAN
Keywords:
Pilgrimage tourism, Uzbekistan, market dynamics, strategic ways, marketing analysis.Abstract
This study includes a comprehensive marketing analysis of Pilgrimage tourism in Uzbekistan, identifying strategic paths and market dynamics shaping this industry. By analyzing the motivations, preferences and experiences of tourists, as well as the marketing strategies used by stakeholders, this study sheds light on the factors driving the development of pilgrimage tourism in Uzbekistan. The study uses a mixed methods approach to comprehensively address the research objectives, mixing both qualitative and quantitative methodologies to offer a holistic view of market dynamics and strategic opportunities in this unique tourism segment.
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