ANALYZING THE MARKET OF COUGH SYRUPS REGISTERED IN THE TERRITORY OF THE REPUBLIC OF KAZAKHSTAN

Abstract

This paper presents the results of marketing research on the market of cough syrups. The necessity of developing new original syrups based on phytosubstances is shown, as well as the need to expand the range of medicinal cough syrups produced in the Republic of Kazakhstan.      The pharmaceutical market is an important sector of the economy of any country and is a criterion of its economic and social development, the level of well-being of the population. In connection with the above, the analysis of the assortment of cough syrups of the market of the Republic of Kazakhstan was carried out.