METAPHORS IN BUSINESS DISCOURCE
Abstrak
Figurative language has always been used in business communication, with metaphoric expressions being its most representative and frequent elements. A metaphor is defined as a transference of literary meaning of a word into another context, which means that one thing is described in terms of some other thing, e. g. time is money, cash cow, sleeping beauty.
Iqtiboslar
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Henderson W. Metaphor, economics and ESP: some comments // English for Specifi c Purposes. 2000. Vol. 19. P. 167–173.
Lakoff G., Johnson M. Metaphors we live by. Chicago: Univ. of Chicago Press, 1980.
Coady J., Huckin T. Pedagogical implications of the lexical approach: second language vocabulary acquisition. Cambridge: Cambridge Univ. Press, 1997. P. 273–290.
