METAPHORS IN BUSINESS DISCOURCE

Авторы

  • Zulayho Dobilova Termiz iqtisodiyot va servis Universiteti magistranti Автор

Аннотация

Figurative language has always been used in business communication, with metaphoric expressions being its most representative and frequent elements. A metaphor is defined as a transference of literary meaning of a word into another context, which means that one thing is described in terms of some other thing, e. g. time is money, cash cow, sleeping beauty.

Библиографические ссылки

Cortazzi, M., Jin L. Researching and applying metaphor. Cambridge: Cambridge Univ. Press, 1999.

Cameron L., Low G. Bridges to learning: researching and applying metaphor. Cambridge: Cambridge Univ. Press, 1999. P. 149–176.

Henderson W. Metaphor, economics and ESP: some comments // English for Specifi c Purposes. 2000. Vol. 19. P. 167–173.

Lakoff G., Johnson M. Metaphors we live by. Chicago: Univ. of Chicago Press, 1980.

Coady J., Huckin T. Pedagogical implications of the lexical approach: second language vocabulary acquisition. Cambridge: Cambridge Univ. Press, 1997. P. 273–290.

Опубликован

2023-08-12

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Как цитировать

METAPHORS IN BUSINESS DISCOURCE. (2023). Молодые ученые, 2(11), 67-69. https://in-academy.uz/index.php/YO/article/view/27593