COSTUMER INCREASE SYSTEM AND THE EFFECT OF SURGE PRICING: IN CASE OF UBER PLATFORM

Аннотация:

In 21st century, technology covered most of the segments of market, some ride-sharing companies made a turnaround in the taxi industry by the help of dynamic pricing system. This paper studies how Uber company attracting U.S. customers to work with them, moreover, how the surge pricing is influencing these processes. And also in paper, observed, how many driver-partners worked on the Uber platform and categorize them into particular groups according to their behavior types. And regular data of each the driver-partners from day they started work and quit or continued the work, the reasons why they worked in particular period, and why they made the Uber platform as their choice. And Uber has different services for both consumers and customers and some of them don’t use dynamic pricing system and so the reason is they try to give maximum comfort for its driver-partners. The Benenson Survey Group’s research work’s data is used in terms of show how attractive Uber platform.