MILLIY MADANIYATLARNING XALQARO MARKETING STRATEGIYALARIGA TA'SIRI
Ключевые слова:
madaniyat, globalizatsiya, marketing, mahsulot, marketing strategiyasi, iste’molchi.Аннотация
Ushbu tezis xalqaro marketing strategiyalarini ishlab chiqishda madaniy farqlarning ahamiyatini yoritib beradi va bu sohada chuqur ilmiy tahlil qilish imkoniyatini taqdim etadi.
Библиографические ссылки
Hofstede, Geert. "Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations." (2nd Edition). SAGE Publications, 2001.
Trompenaars, Fons, and Charles Hampden-Turner. "Riding the Waves of Culture: Understanding Diversity in Global Business." Nicholas Brealey Publishing, 2012.
Schiffman, Leon G., and Leslie Lazar Kanuk. "Consumer Behavior." Pearson Education, 2014.
De Mooij, Marieke, and Geert Hofstede. "The Hofstede model: Applications to global branding and advertising strategy and research." International Journal of Advertising, 29(1), 85-110, 2010.
