MILLIY MADANIYATLARNING XALQARO MARKETING STRATEGIYALARIGA TA'SIRI
;
madaniyat, globalizatsiya, marketing, mahsulot, marketing strategiyasi, iste’molchi.Abstrak
Ushbu tezis xalqaro marketing strategiyalarini ishlab chiqishda madaniy farqlarning ahamiyatini yoritib beradi va bu sohada chuqur ilmiy tahlil qilish imkoniyatini taqdim etadi.
Iqtiboslar
Hofstede, Geert. "Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations." (2nd Edition). SAGE Publications, 2001.
Trompenaars, Fons, and Charles Hampden-Turner. "Riding the Waves of Culture: Understanding Diversity in Global Business." Nicholas Brealey Publishing, 2012.
Schiffman, Leon G., and Leslie Lazar Kanuk. "Consumer Behavior." Pearson Education, 2014.
De Mooij, Marieke, and Geert Hofstede. "The Hofstede model: Applications to global branding and advertising strategy and research." International Journal of Advertising, 29(1), 85-110, 2010.
