MILLIY MADANIYATLARNING XALQARO MARKETING STRATEGIYALARIGA TA'SIRI
Keywords:
madaniyat, globalizatsiya, marketing, mahsulot, marketing strategiyasi, iste’molchi.Abstract
Ushbu tezis xalqaro marketing strategiyalarini ishlab chiqishda madaniy farqlarning ahamiyatini yoritib beradi va bu sohada chuqur ilmiy tahlil qilish imkoniyatini taqdim etadi.
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Schiffman, Leon G., and Leslie Lazar Kanuk. "Consumer Behavior." Pearson Education, 2014.
De Mooij, Marieke, and Geert Hofstede. "The Hofstede model: Applications to global branding and advertising strategy and research." International Journal of Advertising, 29(1), 85-110, 2010.
