THE PHILOSOPHY OF HOSPITALITY IN UZBEKISTAN: TRADITIONAL CULTURE AND INNOVATIVE INSTRUMENTS FOR CREATING UNIQUE GUEST’S EXPERIENCE

Аннотация:

Hospitality has become an important part of tourism industry that helps to grow the economy of countries. It is a complex sector and it includes different services such as providing guests with accommodation, food and beverages and wonderful experiences. The aim of the study is to explore the role of innovative instruments, hospitality customs and traditional culture on create extraordinary guests’ experience. For collecting data, a mixed-method design was used, for qualitative method we analyzed more than 20 articles, journals and previous studies related to this topic for making a better understanding. The papers were taken from different internet sources, and Web of Science, Research Gate, Google Scholar and etc. For quantitative questions multiple choice questions with open-ended questions used for understanding visitor’s suggestions, issues and their memorable experiences. In this survey both local and international travelers, hospitality staff, and students from foreign countries have participated. According to the results of survey, we can see that, almost 62% of travelers who experienced the hospitality services are satisfied with the facilities provided by hospitality staff. 55.4% of visitors are likely to suggest Uzbekistan as a travel destination that focuses on traditional culture and hospitality.