ENHANCING MARKETING RESEARCH STRATEGIES IN THE CONFECTIONERY MARKET: A COMPREHENSIVE ANALYSIS
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Abstract:
This research paper aims to address the imperative need for improved marketing research strategies in the confectionery market. Confectionery products represent a dynamic and competitive industry, characterized by evolving consumer preferences, emerging trends, and a growing emphasis on health-conscious choices. To remain competitive and adapt to changing market dynamics, confectionery businesses must continually refine their marketing research approaches.
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