THE FUNCTIONAL POTENTIAL OF EMOTIONAL-EVALUATIVE SUFFIXATION IN 21ST-CENTURY MEDIA TEXT

Abstract:

This article examines emotional-evaluative suffixation as one of the key mechanisms for shaping expressiveness and evaluativeness in the language of modern media. Using 21st-century media texts, the most productive word-formation models are analyzed, including suffixes of subjective evaluation, pejorative, ironic, and colloquial formants, which provide a variety of connotative nuances. The main functions of emotional-evaluative suffixation—evaluative, expressive, manipulative, and pragmatic—are identified, allowing journalistic discourse to combine information content with impact on the addressee. The special role of digitalization and social media, which have reinforced the trend toward democratization of media speech, subjectivization of news discourse, and its approximation to everyday speech, is noted. A conclusion is drawn about the importance of emotional-evaluative suffixation as a tool for flexible adaptation of media texts to the conditions of modern communication, and prospects for further research in the field of the interaction of expressive means in traditional and digital media are outlined.