INTERPRETATION OF NATIONAL MOTIVES IN MODERN FASHION DESIGN
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Abstract:
This article analyzes the role and interpretation of national motifs in contemporary fashion design from a scientific perspective. National motifs, as cultural heritage, represent patterns, colors, and shapes that reflect the identity of a people. Their integration into the modern fashion industry holds significant cultural, aesthetic, and economic importance. Contemporary designers reinterpret national motifs in a new format, applying them in clothing and accessories, thus preserving traditions and promoting national brands in the global market. It is also emphasized that the promotion of national motifs through fashion contributes to economic development and supports young designers in creating their own brands.
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