ENHANCING ENGLISH LANGUAGE INSTRUCTION THROUGH MULTIMEDIA TECHNOLOGIES: PEDAGOGICAL APPROACHES FOR NON-PHILOLOGY STUDENTS

Аннотация:

This study investigates the pedagogical mechanisms necessary for improving English language teaching technologies through multimedia programs, with a particular focus on non-philological students in higher education. As contemporary learners require flexible, interactive, and professionally relevant instructional approaches, multimedia programs offer unique opportunities to increase engagement, develop communicative competence, and support autonomous learning. The study examines the theoretical foundations of multimedia-supported language instruction, identifies key pedagogical mechanisms such as integrative lesson design, differentiated digital instruction, cognitive visualization, and activity-based learning, and proposes a structural model for implementation. Findings indicate that the effective integration of multimedia tools—interactive platforms, digital simulations, audiovisual materials, mobile applications, and speech-recognition systems—significantly enhances learning motivation, professional relevance, and linguistic outcomes among students whose major is not philology. Recommendations emphasize the need for teacher digital competence, systematic resource selection, and continuous formative assessment to ensure sustainable improvement in English teaching technologies.