ORGANIZING THE MARKETING ACTIVITY OF THE ENTERPRISE

Аннотация:

Marketing is an integral element of the market economy and is one of the most modern and rapidly developing sectors of the economy. In today's complex world, we all need to understand marketing. Whether we're selling a car, looking for a job, raising money for a charity, or pitching an idea, we're marketing. We need to know what the market is, who works with it, how it works, what its needs are. Knowing how to market allows us to be smarter as consumers, whether it's buying toothpaste or buying a new car.