STRATEGIC BUSINESS MANAGEMENT AND ORGANIZATIONAL ADAPTATION IN THE GLOBAL ECONOMY

Аннотация:

In the modern globalized economy, strategic business management has become the central driver of corporate adaptability, sustainability, and competitive advantage. Through an analytical review of international practices and theoretical frameworks, this paper examines how business management—rooted in planning, leadership, innovation, and stakeholder integration—enables firms to thrive amid dynamic market conditions. Drawing upon Lominé, Muchena, and Pierce’s (2014) work on business management [1] and contemporary data from the OECD, World Bank, and McKinsey Global Institute, the analysis compares management structures and strategies across developed economies such as the United States, Germany, and Japan. The study demonstrates that organizations emphasizing knowledge-based management, digital transformation, and leadership development achieve superior growth performance and resilience, with an average productivity increase of 25–40% compared to less structured firms [2].