THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF DIGITAL MARKETING STRATEGIES IN THE CONSUMER GOODS MARKET

##plugins.themes.bootstrap3.article.sidebar##

PDF (English)
Nashr: Jild 4 Nomeri 1 : Центральноазиатский журнал академических исследований
Bo'lim: Maqolalar
##semicolon##

##plugins.themes.bootstrap3.article.main##

Head of Accreditation and rankings department at Mamun University
sukhrob_yuldoshev@mamunedu.uz

Abstrak:

This study examines the theoretical and methodological foundations of digital marketing strategies in the consumer goods market, with a particular focus on emerging regional economies such as Khorezm, Uzbekistan. Using a conceptual-analytical framework supported by global digital marketing theories and regional market dynamics, the research identifies key drivers of digital transformation, including consumer behavior shifts, data-driven marketing, and omnichannel strategies. The findings highlight that effective digital marketing adoption enhances firm competitiveness, market efficiency, and customer engagement in regional consumer goods markets

##plugins.themes.bootstrap3.article.details##

##submission.howToCite##:

Yo‘ldoshev, S. . (2026). THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF DIGITAL MARKETING STRATEGIES IN THE CONSUMER GOODS MARKET. Центральноазиатский журнал академических исследований, 4(1), 127–129. Retrieved from https://in-academy.uz/index.php/cajar/article/view/71828

##submission.citations##:

Kotler, P., Kartajaya, H., & Setiawan, I. (2022). Marketing 5.0: Technology for Humanity. Wiley.

https://doi.org/10.1002/9781119668510

Chaffey, D. (2019). Digital Marketing: Strategy, Implementation and Practice. Pearson.

Kannan, P. K., & Li, H. (2017). Digital marketing: A framework. International Journal of Research in Marketing, 34(1), 22–45.

https://doi.org/10.1016/j.ijresmar.2016.11.006

Porter, M. (2008). The Five Competitive Forces. Harvard Business Review.

Rakhimov, F. (2021). Digital commerce development in Uzbekistan. Central Asian Economic Review, 4(2), 55–70.

Usmonov, B. (2023). Consumer behavior in digital platforms. Uzbek Journal of Marketing Studies, 6(1), 14–29.