THE ROLE THAT LANGUAGE PLAYS IN BUSINESS
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The significance of language's contribution to business is discussed in the article. It argues that communication is the foundation of business and that successful operations with clients, staff, partners, suppliers, and other stakeholders worldwide depend on efficient communication. It is an essential component of the continuous series of choices and resource commitments that define daily organizational life. A lot of discussion and argument that is framed, formulated, and expressed in language created and, to some extent, shared by corporate, functional, and other in-group users is used in such decision making. Businesses must traverse numerous linguistic barriers, including national languages, as they expand internationally and enter new markets, whether they are "born globals" or more conventionally. Interacting with transcontinental middlemen, separate government agencies, and foreign institutions that live in linguistically disparate surroundings is a necessary part of operating overseas. Language types-national, corporate, technical, or electronic-and their roles in establishing hierarchies, enforcing authority, or promoting integration-as well as their characteristics, including the usage of mixed syntax or gender-marking—are becoming increasingly important in international commerce.
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