OLIY TA’LIM MUASSASALARI RAQOBATBARDOSHLIGINI OSHIRISHNING MARKETING STRATEGIYALARI.

Article Sidebar

PDF (Русский)
Issue: Vol. 4 No. 12 Special Issue : International assessment system: reform, problems and solutions
Section: Articles
Published:
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Main Article Content

TAFU, Tarmoqlar iqtisodiyoti kafedrasi o’qituvchisi
Faxriddin.maxmudov.1984@gmail.com

Abstract:

The scientific article describes the role of marketing in the higher education system, the development of marketing strategies and ways to implement them in improving the competitiveness of higher education. Factors influencing the competitiveness of higher education institutions are classified based on the study of sources of scientific research. Some factors for determining the level of competitiveness of an educational institution is proposed. Activities of “Toshkent Amaliy Fanlar Universiteti” and factors of competitiveness are statistically analyzed. Based on the results of the analysis, a marketing model of quality management that allows to ensure the competitiveness of higher education institutions is proposed.

Keywords:

Article Details

How to Cite:

Maxmudov, F. . (2024). OLIY TA’LIM MUASSASALARI RAQOBATBARDOSHLIGINI OSHIRISHNING MARKETING STRATEGIYALARI. Eurasian Journal of Academic Research, 4(12 Special Issue), 706–712. Retrieved from https://in-academy.uz/index.php/ejar/article/view/44215

References:

Дихтль Е., Хершген Х. Практический маркетинг. -М.: Высшая школа. ИНФРА-М, 1996.-с.21.

Emerson Wagner Mainardes, João M. Ferreira. Creating a competitive advantage in Higher Education Institutions: proposal and test of a conceptual model. Int. J.Management in Education, Vol. 5, Nos. 2/3, 2011

Mazzarol, Tim, and Geoffrey Norman Soutar. “Sustainable Competitive Advantage for Educational Institutions: a Suggested Model.” International Journal of Educational Management 13.6 (1999): 287–300. Web.

Giorgia Miotto, Cristina Del-Castillo-Feito, Alicia Blanco-González, Reputation and legitimacy: Key factors for Higher Education Institutions’ sustained competitive advantage, Journal of Business Research, Volume 112, 2020, Pages 342-353, ISSN 0148-2963,https://doi.org/10.1016/j.jbusres.2019.11.076.

Bitner M.J. Evaluating Service Encounters: The Efffects of Physical Surrounding and Emploee Responses, USA: American Marketing Association, 1990.

Маркетинг образовательных услуг: монография / под общ. ред. д-ра экон.наук, профессора О.В.Прокопенко. – Ruda Śląska: «Drukarnia i Studio Graficzne Omnidium», 2016. – 168 с

Маркетинг, основанный на данных. 15 показателей, которые должен знать каждый / Марк Джеффри. – 2-е изд. М.:Манн, Иванов и Фербер, 2014. – 384 с.

Шеметова Н.К. Маркетинговая стратегия высшего учебного заведения: формирование и оценка эффективности реализации. Образование и наука. 2015;1(1):21-32. https://doi.org/10.17853/1994-5639-2015-1-21-32

Fayzullayeva N.S. “Ta’lim iqtisodiyoti va menejmenti” o’quv qollanmasi

Qahhorov О. Oliy ta’lim muassasalari marketing faoliyati samaradorligini boshqarish. “iqtisodiyot va innovatsion texnologiyalar” ilmiy elektron Jurnali. № 6, noyabr-dekabr, 2019 yil.

Ne’matov I.U. Oliy ta’lim tizimida marketing strategiyalarini shakllantirish va uning samaradorligini baholash. “Iqtisodiyot va innovatsion texnologiylar” ilmiy electron jurnali №6-son noyabr 2021yil

Nishonov D. “oliy ta’lim raqobatbardoshligini oshirishning marketing strategiyalari”. “Iqtisodiyot va innovatsion texnologiylar” ilmiy electron jurnali №5-son sentabr 2021yil

Zufarova N.G. “O’zbekistonda oliy ta’lim muassasalarida Brenda kapitalini shakllantirish zaruriyati”. “Iqtisodiyot va innovatsion texnologiylar” ilmiy electron jurnali №4-son iyul-avgust 2020yil

Sa’dullayeva G. S Oliy ta’lim xizmatlari bozorini rivojlantirishning marketing strategiyasi. avtoreferat. -Тoshkent, ТDIU. 2021 й.