KICHIK BIZNES UCHUN PERSONALLASHTIRILGAN MARKETING XIZMATLARI
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Аннотация:
Raqamlashtirish jarayoni va onlayn-muhitda raqobatning kuchayishi sharoitida kichik tadbirkorlik sub’ektlari ikki tomonlama chaqiriqqa duch kelmoqda: bir tomondan, raqamli kanallarning murakkabligi va to‘yinganligi ortib bormoqda, ikkinchi tomondan esa moliyaviy va kadr resurslarining cheklanganligi ularga yirik kompaniyalar darajasida zamonaviy marketing instrumentlarini to‘liq qo‘llash imkonini bermaydi.
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Библиографические ссылки:
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