USE OF MARKETING PRINCIPLES IN THE MANAGEMENT ACTIVITIES OF THE ENTERPRISE IN THE CONDITIONS OF MODERNIZATION OF THE ECONOMY
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Аннотация:
In the article, ensuring the innovative attractiveness of industrial complex enterprises in the implementation of the state innovation policy, methods of using marketing principles in the management activities of the enterprise in the conditions of economic modernization, the innovative attractiveness of enterprises, objective aspects that serve to effectively allocate funds to innovative projects, the export and scientific and technical potential of enterprises, the level of financial stability , the level of diversification of production, the quality of innovative programs, etc. were analyzed.
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Библиографические ссылки:
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