OZIQ-OVQAT MAHSULOTLARI BRENDINI SHAKLLANTIRISH KONSEPSIYASINI TAKOMILLASHTIRISH MASALALARI

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Выпуск: Том 4 № 20 : Инновационные исследования в современном мире: теория и практика
Раздел: Статьи
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i.f.d., Toshkent davlat iqtisodiyot universiteti “Marketing” kafedrasi dotsenti
info@in-academy.uz

Аннотация:

Zamonaviy bozorda oziq-ovqat mahsulotlarining muvaffaqiyati faqatgina sifatli ishlab chiqarish yoki keng tarqatish tizimiga bog‘liq bo‘lmay, balki kuchli va raqobatbardosh brend qiymatiga ham chambarchas bog‘liqdir. Brend qiymati (brand equity) – bu iste’molchilarning mahsulotga nisbatan ongli va hissiy munosabatlari, xotirasi, ishonchi va sodiqligi asosida shakllanadigan strategik aktivdir. Xususan, oziq-ovqat sanoatida bu jarayon mahsulotning jismoniy sifati bilan birga, u bilan bog‘liq ijtimoiy, sog‘liq, ekologik va madaniy assotsiatsiyalarning to‘plami sifatida qaraladi.

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Как цитировать:

Khodjiev , I. (2025). OZIQ-OVQAT MAHSULOTLARI BRENDINI SHAKLLANTIRISH KONSEPSIYASINI TAKOMILLASHTIRISH MASALALARI. Инновационные исследования в современном мире: теория и практика, 4(20), 19–21. извлечено от https://in-academy.uz/index.php/zdit/article/view/54215

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