REKLAMA PSIXOLOGIYASI VA SHAXS

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Abstrak:

Bugungi kunda ‘‘Marketing‘’, ‘‘Reklama’’ so‘zlari shiddat bilan hayotimizga kirib keldi. Ayniqsa bu tushunchalar XX asrga kelib juda rivojlanib ketdi. Marketing so‘zi inglizcha bozor ma’nosini anglatsa, reklama so‘zi lotinchadan olingan bo‘lib,

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##submission.citations##:

Barthes, R. (1977). Image-Music-Text. Fontana Press.

Cook, G. (2001). The Discourse of Advertising. Routledge.

Lakoff, G. & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press.