MODERN MANAGEMENT IN THE DIGITAL ERA: TECHNOLOGY AND ART IN THE GLOBAL CONTEXT

Аннотация:

This article investigates the evolving nature of management in the digital age, examining how technological tools and human leadership converge to influence organisational performance. The study draws upon international data from developed countries and in-depth case analysis of Azerbaijan, highlighting statistical indicators of digitalisation, human capital development and productivity. The results show that successful management today requires not only digital infrastructure and analytics, but also adaptive leadership, strategic human capital development and organisational culture. The article concludes with policy lessons and managerial implications for strengthening management in the era of digital transformation.