TURISTIK FIRMALARDA MARKETING TADQIQOTLARINI O‘TKAZISHNING AHAMIYATI
Main Article Content
Abstract:
In the competitive landscape of the tourism industry, effective marketing research is crucial for understanding customer preferences, market trends, and competitive dynamics. This article delves into the significance of marketing research for tourism firms, highlighting its role in identifying customer needs, segmenting markets, and enhancing customer satisfaction.
Article Details
How to Cite:
References:
Hair, J.F., Celsi, M.W., Ortinau, D.J., and Bush, R.P. (2019). Marketing Research. McGraw-Hill Education.
Cooper, D.R., and Schindler, P.S. (2019). Business Research Methods. McGraw-Hill Education.
Kotler, P., Bowen, J.T., Makens, J.C., and Baloglu, S. (2017). Marketing for Hospitality and Tourism. Pearson Education.
Malhotra, N.K., and Peterson, M. (2018). Basic Marketing Research: Integration of Social Media. Pearson Education.
Pride, W.M., and Ferrell, O.C. (2019). Marketing. Cengage Learning.
Saunders, M., Lewis, P., and Thornhill, A. (2019). Research Methods for Business Students. Pearson Education.
Vellas, F., and Becherel, L. (Eds.). (2018). Marketing in Tourism, Events and Food. Springer.

