THE POTENTIAL OF KHIVA IN ZIYARAH TOURISM OF UZBEKISTAN

Abstract:

This article examines the growing trend of ziyarah tourism in Uzbekistan, focusing on Khiva’s potential as a major hub due to its rich Islamic heritage and well-preserved historical sites. By exploring Khiva’s unique attractions and historical significance, the study highlights the city’s ability to attract pilgrims from around the world, thereby enhancing Uzbekistan’s overall tourism industry. This article also discusses how Khiva can promote and contribute to the broader tourism landscape of Uzbekistan.