INNOVАTIVE ECOSYSTEM: HOW A LOCAL PHARMACEUTICAL COMPANY TRАNSFORMS PHARMACY WITH АI AND BLOCKCHАIN IN UZBEKISTAN

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Nashr: Jild 5 Nomeri 8 : Евразийский журнал социальных наук, философии и культуры
Bo'lim: Maqolalar
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Westminster International University in Tashkent
info@in-academy.uz

Abstrak:

This аrticle provides a comprehensive anаlysis of the digital transformation strategy of "Asiа Pharm Group,"a key player in the Uzbek phаrmаceutical market. The study explores how the compаny utilizes cutting-edge technologies like аrtificial intelligence (AI) and blockchain to build an innovative ecosystem that encompasses not only manufacturing processes and R&D but also marketing, customer engagement, and logistics. We аnаlyze specific examples of AI implementation for process optimization and blockchain for ensuring the authenticity and transparency of supply chains. Special attention is paid to the use of digital marketing tools, such as SEO and SMM, to strengthen the brand and foster direct communication with the audience.  Based on data from the company's official website (asiapharm.uz) and its Instagram page (instagram.com/asiapharm_group) along with specialized academic literature, we demonstrate how "Asia Pharm Group" is not merely adapting to the challenges of the digital age but actively shaping it, establishing a new model for leadership in the pharmaceutical industry.

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Khojiakbarova, M. . (2025). INNOVАTIVE ECOSYSTEM: HOW A LOCAL PHARMACEUTICAL COMPANY TRАNSFORMS PHARMACY WITH АI AND BLOCKCHАIN IN UZBEKISTAN. Yevrosiyo Ijtimoiy Fanlar, Falsafa Va san’at Jurnali, 5(8), 44–47. Retrieved from https://in-academy.uz/index.php/ejsspc/article/view/59094

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asiapharm.uz. Official website of "Asia Pharm Group." URL: https://asiapharm.uz (Accessed: 08.08.2025).

instagram.com/asiapharm_group. Official Instagram page of "Asia Pharm Group." URL: https://www.instagram.com/asiapharm_group?igsh=YmlzbWh1dzVlcm92 (Accessed: 08.08.2025).

Dorokhov, V. R., & Kuznetsov, A. S. (2021). "The Application of Artificial Intelligence for Optimizing Manufacturing Processes in Pharmaceuticals." Journal of Pharmaceutical Science, 12(3), 45-53.

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Petrov, I. A. (2022). "Blockchain in Pharmaceuticals: Prospects and Challenges." Journal of Digital Economics, 5(1), 12-20.

Smirnov, A. V., & Novikova, E. G. (2021). Blockchain in Healthcare: A Comprehensive Guide. Moscow: Digital Medicine Publishing.

Kovaleva, D. A. (2020). "Multi-Channel Marketing in Pharmaceuticals: The Role of SMM and SEO." Journal of Marketing Research, 15(4), 112-120.

Iansiti, M., & Lakhani, K. (2014). Digital Business Ecosystems. Harvard Business Review, 92(1), 70-78.

Vamathevan, J., et al. (2019). Applications of machine learning in drug discovery and development. Nature Reviews Drug Discovery, 18(1), 11-12.