DIGITAL MARKETING STRATEGIES IN TOURISM MANAGEMENT
Article Sidebar
Main Article Content
Аннотация:
In an age defined by connectivity and digital transformation, the realm of tourism management is undergoing a profound evolution. Digital marketing strategies have emerged as indispensable tools in this landscape, reshaping how destinations are discovered, experiences are shared, and travel decisions are made. The convergence of technological advancements and shifting consumer behaviors has propelled the tourism industry into a new era, where online engagement and digital presence are paramount.
Article Details
Как цитировать:
Библиографические ссылки:
Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015). Smart tourism: Foundations and developments. Electronic Markets, 25(3), 179-188.
Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research. Tourism Management, 29(4), 609-623.
Sigala, M. (2019). The impacts of digital technology on marketing strategies for SMEs. Journal of Research in Interactive Marketing, 13(2), 153-172.
Xiang, Z., Magnini, V. P., & Fesenmaier, D. R. (2015). Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet. Journal of Retailing and Consumer Services, 22, 244-249.
Neuhofer, B., Buhalis, D., & Ladkin, A. (2015). Technology as a catalyst of change: Enablers and barriers of the tourist experience and their consequences. Journal of Destination Marketing & Management, 4(3), 159-170.