MODA BOZORIDA MARKETING TADQIQOTLARINING METODOLOGIK ASOSLARI
Article Sidebar
Main Article Content
Аннотация:
Fashion biznesi dunyodagi eng dinamik rivojlanayotgan sanoatlardan biri sifatida o‘ziga xoslik bilan ajralib turadi. Bu o‘ziga xoslikning birinchi omili – mavsumiylik (kuz/qish, bahor/yay), ikkinchisi esa – iste’molchilarning funksional, estetik va ijtimoiy ehtiyojlari va istaklariga doimiy e’tibor, ya’ni iste’molchi didi va afzalliklaridan oldinda bo‘lishga intilishdir. Natijada, fashion biznes noyob dizayner brendlarini diversifikatsiya qilish tizimi va brend portfellarini boshqarish sxemalarini ishlab chiqdi.
Article Details
Как цитировать:
Библиографические ссылки:
Aaker, D. A. (1996). Building strong brands. New York: Free Press.
Aaker, D. A. (2000). Brand leadership. New York: Simon & Schuster.
Aaker, D. A., & Keller, K. L. (1990). Consumer evaluations of brand extensions. Journal of Marketing, 54(1), 27–41.
Bohdanowicz, J., & Clamp, L. (1984). Fashion marketing. London: Thomson.
Burt, S. (1994). Retailing in Europe: An overview. European Journal of Marketing, 28(4), 5–30.
Christopher, M., & Peck, H. (1994). Managing fashion supply chains. International Journal of Logistics Management, 5(2), 55–65.
de Chernatony, L., & McDonald, M. (1992). Creating powerful brands. Oxford: Butterworth-Heinemann.
Domnin, V. (2002). Brand management. Moscow: Infra-M.
Easy, M. (1995). The fashion system. London: Routledge.
Gad, T. (2001). 4-D branding. London: Pearson Education.
Hankinson, G., & Cowking, P. (1993). Branding in action. Berkshire: McGraw-Hill.
Herr, P. M., Farquhar, P. H., & Fazio, R. H. (1996). Impact of brand extensions. Journal of Consumer Psychology, 5(2), 135–160.
Jeringan, D., & Easterling, C. (1997). Fashion marketing and communication. New York: Fairchild.
Kapferer, J. N. (1997). Strategic brand management (2nd ed.). London: Kogan Page.
Keller, K. L. (1998). Strategic brand management. Upper Saddle River: Prentice Hall.
Moore, C. (1997). Fashion retailing and market growth. Journal of Fashion Marketing, 1(3), 45–60.
Mueller, R., & Smiley, S. (1995). Fashion promotion and merchandising. New York: Fairchild Books.
Pellegrini, L. (1994). Retail strategies in clothing. European Retail Review, 2(1), 23–34.
Smith, D., & Park, C. W. (1992). The effects of brand extension. Journal of Marketing Research, 29(3), 296–313.
Temporal, P. (2003). Branding for the public sector. Singapore: Wiley.
Wernerfelt, B. (1988). Umbrella branding as a signal of new product quality. RAND Journal of Economics, 19(3), 458–466.
Wileman, A., & Jary, M. (1997). Retail category management. London: Wiley.
Ikramov, M., Eshmatov, S., Samadov, A., Imomova, G., & Boboerova, M. (2021). Management marketing strategy for formation of local brand of milk and dairy products in the digital economy. Revista geintec-gestao inovacao e tecnologias, 11(2), 443-466.
Ikramov, M., Eshmatov, S., Ashurov, A., Fayzullaev, S., Bobojonov, B., & Boboerova, M. (2021). Practical issues of advertising ethics. Annals of the Romanian Society for Cell Biology, 25(3), 8175-8182.
Eshmatov, S. (2024). Relationships Between Marketing Mix And Corporate Image Of The Dairy Products: In Case of" Bio Natural Food" LLC. Asian Journal of Technology & Management Research (AJTMR) ISSN, 2249(0892).
Eshmatov, S. (2023). Econometric Analysis for Relationships with The Marketing Mix and Corporate Image of The Dairy Products Manufacturer. Asian Journal of Technology & Management Research (AJTMR) ISSN, 2249(0892).
Sanjar, E. (2019). Marketing Strategy for the Development of Production and Export of Plant Industry’s Products. Asian Journal of Technology & Management Research (AJTMR) ISSN, 2249(0892).