THE ROLE OF MARKETING IN LOGISTICS: AN EDUCATIONAL PERSPECTIVE
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Abstract:
The article analyzes the role and importance of marketing in modern logistics systems within an educational context. The theoretical foundations of logistics and marketing integration, their significance in developing students’ professional competencies, and practical application issues are examined. The study substantiates the necessity of implementing marketing principles in logistics education. The article demonstrates the effectiveness of a logistics-marketing approach in training specialists who meet modern market demands. Special attention is given to enriching students’ theoretical knowledge with practical skills, understanding logistics services marketing, and forming a customer-oriented approach. The research emphasizes the integration of marketing concepts into logistics curricula to enhance graduates’ competitiveness in the labor market.
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References:
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